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Although social media is important, Niki said that the pharmacy’s commercials are the most successful marketing tool. Through commercials, Ernie’s Pharmacy has reached a broader demographic and branded itself within the community. Local producer Edward Venters works with the pharmacy to help get its message across on television, and the staff members recently produced a fun commercial for the pharmacy’s 10th anniversary, where Ernie showed off his dance moves.

“The cost of local TV commercials is more affordable than you would think,” said Niki, who highly recommends that independent pharmacies look into this method of advertising.

We have fun making the commercials, and our customers enjoy seeing us on TV,” she said. “The feedback has been incredible.”

Source, “Pharmacy Times“,